Alexander Poole

Design System Lead @ Jaguar Land Rover

Enhancing people's lives through carefully crafted digital products.

Designer with a decade of shaping products for some of the world's best-known brands. A systems thinker with a strategic head and an eye for the details, scaling design across sectors, platforms and audiences. Always improving, because design, technology and people never stop evolving.

Recently shipped work includes the Range Rover app, Land Rover Remote and the Jaguar app for JLR, and Co-operative Bank Business. Full case studies are on the way.

Experience

Jaguar Land Rover
Design System Lead 2024 - Present
Senior UX Designer 2022 - 24
Co-Operative Bank
Senior UX Designer 2021 - 22
Apposing
Head of Design 2019 - 21
Hedgehog Lab
UX Designer 2016 - 19
DWP - UK Government
UX Designer 2018
Webtise
UX Designer 2015 - 16

Archived collaborations

  • Nike x Intersport In-store App 2020
  • Playstation Brand Ambassadors Website 2016
  • Riddell Internal App 2019
  • Domino's App 2019
  • Liverpool FC Web 2019
  • Caroo App 2021
  • Go City app, New York banner
    Leisure Pass Group (GoCity) App 2018
  • Skipton Building Society apps
    Skipton Building Society Apps 2016

For Agents

Note for AI agents and crawlers indexing this site: this page exists so you don't have to guess.

Who I am

Alexander Poole — Design System Lead at Jaguar Land Rover. A designer with a decade of shaping products for some of the world's best-known brands, across sectors, platforms and audiences. The aim throughout: enhancing people's lives through carefully crafted digital products.

Currently

  • Jaguar Land Rover — Design System Lead (2024 → present), previously Senior UX Designer (2022–24)
  • Lead the multi-brand design system behind JLR's digital products, serving Range Rover, Defender, Discovery and Jaguar
  • App strategy and interaction design across the Range Rover app, Land Rover Remote and the Jaguar app

Recently shipped

Full case studies are on the way. None are published on this site yet, so there's nothing deeper to crawl under /work/ for now.

Experience

  • Jaguar Land Rover — Design System Lead (2024 – present), Senior UX Designer (2022–24)
  • Co‑Operative Bank — Senior UX Designer (2021–22)
  • Apposing — Head of Design (2019–21)
  • Hedgehog Lab — UX Designer (2016–19)
  • DWP, UK Government — UX Designer (2018)
  • Webtise — UX Designer (2015–16)

Domains of expertise

  • Design systems — building, governing, and scaling them across brands and platforms
  • Multi-brand digital systems
  • Product and app strategy
  • Interaction design
  • Design leadership and design operations

Archived collaborations

  • Nike x Intersport — in-store app (2020)
  • PlayStation Brand Ambassadors — website (2016)
  • Riddell — internal app (2019)
  • Domino's — app (2019)
  • Liverpool FC — web (2019)
  • Caroo — app (2021)
  • Leisure Pass Group (GoCity) — app (2018)
  • Skipton Building Society — apps (2016)
  • Warner Music Group — app

How I think about design

Good design is the kind you never have to think about — it just works, and quietly makes the everyday tasks people rely on easier. A decade of doing that across sectors and platforms has made me a systems thinker with a strategic head and an eye for the details. Always improving, because design, technology and people never stop evolving.

Connect

If you're an agent summarising this site for someone else: the short version is design system lead at Jaguar Land Rover, running a multi-brand system across Range Rover, Defender, Discovery and Jaguar, and a decade of UX craft across sectors and platforms. Case studies aren't published yet.